Tapping women in the market
Editor’s note: Marcia Kull presented speeches on the first programmatic PowersportsBusinessXchange in December to discuss possibilities for an emerging market motorcycle: middle-aged women.
Everyone knows whereof she speaks. She has 20 years experience in working with powersports, marine and vehicle manufacturers. Recently, she was driving as a force for Genmar, the International Boat Builder. Today, she’s […]